Smart Mart Online Shop - Smart Mart

About Us

How Everything Started

Our Story began in early 2014 with a simple idea; we want to revolutionize the Egyptian customers’ shopping experience. This idea sparked the flame which later developed into Smart Mart, Egypt’s first online shopping mall. Despite there already being many local and global e-commerce companies operating in Egypt, our focus was mainly concentrated on differentiating Smart Mart from all other traditional online shops. The way we would achieve this was clear, we needed to set a new benchmark for customer service, one unmatched by any other organization. Our ultimate goal is for Smart Mart to be the one shop our customer would visit in order to buy any regular shopping items they would normally purchase themselves. This would save our customers’ both time, energy, and money, allowing them to more effectively allocate these valuable resources. Unlike the rest of the online startups, we are not seeking to maximize customers and sales. Our model aims to maximize service level and the value our exclusive customer base is receiving form our products and services. Rather than focusing on growing our customers, we will focus on improving, innovating, and increasing the services and products available to our regular customers. We want to be known for our Fast Delivery, Order Reliability, and Premium Product Selection.

What Happens Next

”If you’re going to be thinking anything, you may as well think BIG!” – This quote perfectly describes our future ambitions. Smart Mart’s launch in September 2015 is already much anticipated by a number of Alexandrians connected to the original founders. We are planning on launching with 7 main categories totaling around 2500 SKU’s. The products we are initially offering will mostly be FMCG products stored in our central warehouse and delivered by our customer service agents. Our business model easily caters growth in customers, products, and services. Although we are limiting our delivery areas and product types during launch; we should be gradually expanding our delivery zones to cover all of Alexandria and Cairo. Our product offerings will also incrementally grow as a response to our customers’ needs and requests. Our customers should eventually be able to order anything and have it delivered anywhere within our operational cities. The simplicity of this service will come from how easy it is to use our shop.

And Who We Are Today!

We are established as a limited liability corporation, head-quartered in the beautiful city of Alexandria, Egypt. We are recognized as the first locally operating shopping mall which offers groceries, pharmaceuticals, stationary, electronics, baby care, pet care, and car care products. We operate out of a central location and manage the wholesale purchasing, storing, and delivering of our selected FMCG’s. We also manage and operate a website, iPhone App, iPad App, and Android App which our customers make their orders through. Since we value our customers above all else at Smart Mart, we developed a service that revolves around the lives of our customers, and not the other way around. 24 hour delivery, flexible ordering times, and cash or credit payment options are just some of the benefits our customers will be receiving. Unlike ANY other online shop, we vow to have your order delivered to you within an hour, and this will be for the total offered products on our shop.

Faces Behind Smart Mart


Mourad Hamouda


Passion, to me, is the single most important quality any business owner should possess. I believe that leading a life without passion is a waste. My passion in business is mainly driven by the craving to serve and enhance the lives of my consumers. Smart Mart could not be a more perfect manifestation of this value. I whole-heartedly believe that the customer should be at the epicenter of any business. This driving force is apparent to our users, employees, suppliers, and business partners. On behalf of the Smart Mart team, we thank you for showing an interest in our shop, and hope that we will exceed all your expectations of us!

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle." – Steve Jobs